Authentic Woman's Parental Support Programme supports parents of primary and secondary school children in line with the 'Every Child Matters' and 'Every Parent Matters' outcomes.
As stated by Alan Johnson Secretary of State for Education and Skills (2007/8) in the 'Every Parent Matters' document:-
"Parents and the home environment they create are the single most important factor in shaping their children's well-being, achievements and prospects. We know that the overwhelming majority of parents want to do the very best for their children. We know that the majority say they expect to need advice or help at some time or another … parents are demonstrating a growing appetite for discussion, information and advice, as we see from the ever increasingly vibrant market in television programmes, magazines and also websites.